CNN —The cable bundle is losing its biggest edge over the streaming competition: live sports. For years, live sports and news have been the cornerstone of the immutable cable bundle. Max is set to launch a live news channel next week, with the birth of CNN Max, the first cable news network to offer a 24/7 live streaming news service. With live news and sports now making their way to streaming, piece by piece, the Jenga puzzle of the cable bundle has started to destabilize. Once ESPN is available directly to consumers, the decades-long grip of the traditional cable bundle will surely fade considerably.

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Persons: Max, CNN Max, ” Michael Pachter, Pachter, ” Pachter, Ross Benes, ” Benes, Benes, ” Rich Greenfield, Greenfield, ” Greenfield, ” Organizations: CNN, Warner Bros . Discovery, MLB, NHL, NBA, NCAA, U.S, Soccer, Apple, Major League Soccer, NBC, ABC News, CBS, ESPN, Wedbush Securities, “, Insider Intelligence, Disney, Diamond Sports, Warner Bros, Discovery, LightShed Partners